DocumentCode
1966065
Title
Notice of Retraction
An analysis on network marketing strategies of traditional brand enterprises
Author
Ji Ning ; Yang Luming ; Li Tao
Author_Institution
Bus. Adm. & Tourism Manage. Sch., Yunnan Univ., Kunming, China
Volume
2
fYear
2010
fDate
10-11 July 2010
Firstpage
79
Lastpage
82
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The extensive uses of Internet promote the e-marketing and the rapid development of the e-marketing provides a new but effective channel for the traditional brand enterprises. This paper analyzes the development of the e-shopping market scale, the advantages of e-marketing, the advantages and disadvantages of the traditional brand enterprises develop the e-marketing. In order to help the enterprises implement e-marketing more effective, a number of strategies that the traditional brand enterprises actualize the e-marketing come up in this paper.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The extensive uses of Internet promote the e-marketing and the rapid development of the e-marketing provides a new but effective channel for the traditional brand enterprises. This paper analyzes the development of the e-shopping market scale, the advantages of e-marketing, the advantages and disadvantages of the traditional brand enterprises develop the e-marketing. In order to help the enterprises implement e-marketing more effective, a number of strategies that the traditional brand enterprises actualize the e-marketing come up in this paper.
Keywords
Internet; promotion (marketing); retail data processing; Internet; e-marketing; e-shopping; network marketing strategy; traditional brand enterprises; Atmospheric measurements; Google; Marketing and sales; Particle measurements; B2C; Network Marketing; Strategy; Traditional Enterprises;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial and Information Systems (IIS), 2010 2nd International Conference on
Conference_Location
Dalian
Print_ISBN
978-1-4244-7860-6
Type
conf
DOI
10.1109/INDUSIS.2010.5565675
Filename
5565675
Link To Document