Notice of RetractionResearch on the innovation of marketing channels

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper uses a method of integrating theory with practice; come out a view that is in the marketing innovation, in addition to considering the costs of control of business, the consumers´ view should be paid more attention to. It argue that consumers are the most important marketing considerations to build a green marketing theory, come to a conclusions that the enterprise should pay attention to marketing innovation and continuously marketing innovation practice.