DocumentCode
1969127
Title
Personalized service based on Web Mining in E-commerce
Author
Sun, Yandong ; Huang, Geng
Author_Institution
Dept. of Manage., Tangshan Vocational & Tech. Coll., Tangshan, China
fYear
2011
fDate
16-18 Sept. 2011
Firstpage
3084
Lastpage
3086
Abstract
The competition between enterprise will rise to service competition in the era of network economy. The enterprise of E-commerce must construct personalized service model in order to provide accurate, deepen service for customers. The Web Mining provide more accurate service which enhance the customer loyalty through data collection, data preprocessing, establishing model and model analysis so as to understand the behavior of user.
Keywords
Internet; data mining; electronic commerce; Web mining; customer loyalty; data collection; data preprocessing; e-commerce; personalized service model; Analytical models; Business; Data models; Educational institutions; Information technology; Web mining; E-commerce; Web mining; personalized service;
fLanguage
English
Publisher
ieee
Conference_Titel
Electrical and Control Engineering (ICECE), 2011 International Conference on
Conference_Location
Yichang
Print_ISBN
978-1-4244-8162-0
Type
conf
DOI
10.1109/ICECENG.2011.6056840
Filename
6056840
Link To Document