Title :
Personalized service based on Web Mining in E-commerce
Author :
Sun, Yandong ; Huang, Geng
Author_Institution :
Dept. of Manage., Tangshan Vocational & Tech. Coll., Tangshan, China
Abstract :
The competition between enterprise will rise to service competition in the era of network economy. The enterprise of E-commerce must construct personalized service model in order to provide accurate, deepen service for customers. The Web Mining provide more accurate service which enhance the customer loyalty through data collection, data preprocessing, establishing model and model analysis so as to understand the behavior of user.
Keywords :
Internet; data mining; electronic commerce; Web mining; customer loyalty; data collection; data preprocessing; e-commerce; personalized service model; Analytical models; Business; Data models; Educational institutions; Information technology; Web mining; E-commerce; Web mining; personalized service;
Conference_Titel :
Electrical and Control Engineering (ICECE), 2011 International Conference on
Conference_Location :
Yichang
Print_ISBN :
978-1-4244-8162-0
DOI :
10.1109/ICECENG.2011.6056840
