Self-guided tourism ecommerce platform improvement: Under the circumstance of Chinese travel market

Chinese self-guided tourism E-commerce platform is on the initial stage now. Not only the scale is small, and the function is also limited which only can publish some travel information, advertising to attract internet users, but also the operation mode is not mature enough. In addition, the function and service provided by self-guided e-commerce platform can never meet the requirement of self-tourists. So speeding up the self-guided e-commerce platform construction steps to meet the demand of growing self-tourism is critical for our market. In this paper I provided an approach to improve self-tourism pattern under the circumstance of Chinese self-tourism market based on literature and survey research.