Title :
Cognitive Popular Science Feedbacks: From Markets to Marketing
Author :
Tian Junfeng ; Deng Anyuan ; Peng Hu
Author_Institution :
Sch. of Inf. Sci. & Technol., Jiu Jiang Univ., Jiu Jiang, China
Abstract :
Book marketing is facing more and more serious problems towards satisfying both markets and readers´ interests. This paper aims to clearly analyze the problems and also propose recommended solutions for that. The cognitive research model is established based on readers´ cognitive psychology processes. Surveys and investigations were conducted to find out current situations and potential reasons. Finally, three cognitive popular science feedbacks are proposed to better explain current diplomas. Solutions based on data mining on readers´ preferences and behaviors are provided to help figure out problems.
Keywords :
behavioural sciences computing; cognitive systems; consumer behaviour; data mining; state feedback; book marketing; cognitive popular science feedbacks; cognitive psychology processes; data mining; Biological system modeling; Books; Educational institutions; History; Internet; Marketing and sales; Psychology; Cognitive Psychology; Market; Marketing; feedback; popular science;
Conference_Titel :
Intelligent Computing and Cognitive Informatics (ICICCI), 2010 International Conference on
Conference_Location :
Kuala Lumpur
Print_ISBN :
978-1-4244-6640-5
Electronic_ISBN :
978-1-4244-6641-2
DOI :
10.1109/ICICCI.2010.49
