Title :
An E-commerce application platform design for corporate synergies of GI products
Author :
Wenping, Xu ; Tong, Chen
Author_Institution :
Sch. of Manage., Tianjin Univ., Tianjin, China
Abstract :
This paper, from the concept perspective, with empirical analysis approach, layouts the application model of Complete E-Commerce Platform (CECP), which is a development of Supply Chain Management (SCM) for Geographical Indications(GI) of agricultural products, as well as a new way of SCM logistics in the Information Society. The paper summarily narrates the CECP model, introduces its basic structure, application, characters, advantage and social economic value.
Keywords :
agricultural products; electronic commerce; supply chain management; CECP; GI products; SCM logistics; agricultural products; complete e-commerce platform; corporate synergies; e-commerce application platform design; geographical indications; information society; supply chain management; Economics; Educational institutions; Industries; Information systems; Logistics; Marketing management; E-commerce platform; Geographical Indications(GI); logistics; supply chain management; tangible product;
Conference_Titel :
Electrical and Control Engineering (ICECE), 2011 International Conference on
Conference_Location :
Yichang
Print_ISBN :
978-1-4244-8162-0
DOI :
10.1109/ICECENG.2011.6056999
