Understanding factors affect on the effectiveness of social networks for cancer patients

Cancer related social network communities have the potential to develop an interactive environment where virtual relationships among cancer patients can be made. Few studies have looked at the role of Social Network Sites (SNS) for cancer patients despite their potential to deliver health messages to large audiences. The purpose of this study is to understand factors that affect the effectiveness of the SNS as fast growing source for online cancer support using Social Cognitive Theory (SCT) and the theory of Task Technology Fit (TTF). A semi-structured interview designed through reviews of relevant literature was analyzed using thematic analysis. Most respondents believed the effectiveness of SNS is significant on information and emotional support. Although, the central issues appeared to be more focused on the self efficacy, past experience, social supports, system and task characteristics in explaining the way factors affect on the effectiveness of SNS for cancer patients. Consequently, more rigorous research should be focused on explaining the best practices that may help speed up effective intervention of social network technology in healthcare.