Evaluation and Solutions of Tourism Developing Risk

Tourism developing risk can lead to unsustainable development of tourism, so tourism managers should evaluate the risk of tourism development, and implement risk management. They should take some measures to prevent and resolve risk, which can promote healthy development of tourism. In the paper, the author applies grey correlation theories and group- decision AHP to evaluate the risk of tourism development in Xupu county, and finds that its risk level belongs to high level. Based on the analysis, the author also finds there are four important reasons of tourism developing risk produced in Xupu county such as weak awareness of tourism risk management, more management errors ,risky market environment and impact of natural conditions. In order to reduce or eliminate the tourism development in Xupu county, managers should not only put emphasis on risk assessment, but improve the risk prevention mechanism and risks treatment.