Title :
Research on Trust Management in Electronic Commerce
Author :
Li Zhao-min ; Su Jing-qin
Author_Institution :
Sch. of Manage., Dalian Univ. of Technol., Dalian, China
Abstract :
In enterprises´ activities in the 21st century, electronic commerce is a foremost tool of service. Firstly, existing trust management theory of electronic commerce is briefly reviewed based on the substance of trust in electronic commerce. Secondly, the analysis of quantitative notion of trust management in electronic commerce is showed emphatically in this paper. Finally, aiming at problems, this paper puts forward some tentative methods.
Keywords :
electronic commerce; security of data; electronic commerce; trust management theory; Book reviews; Business; Calculus; Communities; Computers; Educational institutions; Electronic commerce;
Conference_Titel :
Internet Technology and Applications, 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5142-5
Electronic_ISBN :
978-1-4244-5143-2
DOI :
10.1109/ITAPP.2010.5566166