DocumentCode
1975324
Title
Customers´ acceptance behavior on mobile internet services
Author
Min Lu ; Min Zhu
Author_Institution
Inst. of Commun. Manage. Res., MIIT, Beijing, China
fYear
2011
fDate
14-16 Oct. 2011
Firstpage
777
Lastpage
781
Abstract
A new model is established to analyze customers´ acceptance behavior on mobile internet services. Ten different representative mobile internet services are surveyed and studied, and the key factors influencing customers´ acceptance behavior on these services are analyzed. It is found that mobile internet services with different kinds of features are affected differently by the four independent factors, some of which would be the dominant factors. This provides guidelines to the mobile internet service carriers to improve the service and attract more customers.
Keywords
Internet; consumer behaviour; mobile computing; customer acceptance behavior; mobile Internet service; UTAUT; mobile internet service; perceived cost; technology acceptance;
fLanguage
English
Publisher
iet
Conference_Titel
Communication Technology and Application (ICCTA 2011), IET International Conference on
Conference_Location
Beijing
Type
conf
DOI
10.1049/cp.2011.0774
Filename
6192970
Link To Document