DocumentCode :
1975498
Title :
The Relationships among Presentation Mode, Product Type, Consumers´ Product Knowledge, and Consumers´ Purchase Intention in the E-Commerce Environment
Author :
Yu-Min Wang ; Ching-Hsuan Yeh ; Yi-Shun Wang ; Min-Quan Xie
Author_Institution :
Dept. of Inf. Manage., Nat. Chi Nan Univ., Puli, Taiwan
fYear :
2013
fDate :
22-26 July 2013
Firstpage :
282
Lastpage :
283
Abstract :
Electronic commerce (EC) is characterized by keen competition. Therefore, understanding how to attract consumers to browse and purchase on the web sites becomes increasingly important to electronic retailers. In the EC context, salespeople are replaced by web interface. Therefore, web interface may influence consumers´ product knowledge and purchase intention. The objective of this research is to examine how presentation mode and product type influence consumers´ product knowledge and purchase intention in the EC environment. The results of this research contribute to an expanded understanding of EC web design.
Keywords :
consumer behaviour; consumer products; electronic commerce; purchasing; EC Web design; Web interface; Web sites; consumer product knowledge; consumer purchase intention; e-commerce environment; electronic commerce; electronic retailers; keen competition; presentation mode; product type; Educational institutions; Information management; Materials; Solid modeling; Three-dimensional displays; Web sites; electronic commerce; human-computer interaction; presentation mode;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Computer Software and Applications Conference (COMPSAC), 2013 IEEE 37th Annual
Conference_Location :
Kyoto
Type :
conf
DOI :
10.1109/COMPSAC.2013.49
Filename :
6649836
Link To Document :
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