A framework for selecting sustainable behavior design strategies

In recent research there is consensus about the large potential for achieving environmental benefits from altering users´ behavior and the way they interact with products. A number of different strategies for how this may be achieved through products design have been identified. However, there have been few suggestions in literature for how to determine when and in which context the different strategies are most likely to be effective. “Ideally industrial designers should be equipped with a decision-making tool, enabling evaluation of alternatives in order to choose the strategies best suited for each project”. This abstract presents an ongoing project at the Norwegian University of Science and technology, which has the aim to develop such a toolbox.