C2C E-Commerce Credit Comprehensive Evaluation Model for Multi-Factors

This paper analyzes the problems of the main credit evaluation model, and establishes an improved comprehensive evaluation model for C2C e-commerce credit. The improved model is based on the main indicators of the current credit evaluation: product quality, logistics, and service attitude, and comprehensive considerates the impact weights of various indicators. At the same time, we calculate the user´s credit with the counterparty creditworthiness number of transactions and transaction amount . For new users, we place the user´s level of social credit in place of its initial credit status, and then determine the user´s credit rating assessment. This model used to solve the major problems which emerges in current C2C site evaluation model.