A Market-in-Market Collaborative Model towards Application Marketplaces

Constructing application marketplace to supply mobile applications service is a new trend of service industry. The service operator establishes their own ecosystem with contracted software developers and content providers, and has cumulated a considerable sum of mobile applications in local market. However, the growth of each service is getting flatten and causes the service operators looking forward to new business model for expanding their territory. How to unite different proprietary application marketplace services and provide a seamless service experience to consumers is the challenge. In this work, we propose a market-in-market collaborative model for service platforms of application marketplaces, which allows a primary application marketplace having the ability to directly sell mobile applications of the secondary without physical mobile applications exchanged and uploaded in advance. We hope the proposed model can intelligently assist service providers to derive and establish more innovative cooperation solutions.