Title :
The Competitiveness of Chinese Textile and Apparel Industry in Global Value Chain
Author_Institution :
Glorious Sun Sch. of Manage., Donghua Univ., Shanghai, China
Abstract :
This paper analyzes the position of Chinese textile and apparel (T&A) in global value chain (GVC). Chinese textile and apparel industry has inserted the GVC since the open-door policy. With the output and export increase, the competiveness of Chinese textile and apparel decreases, focusing on low value added activities. The key reason is that domestic firms enter the low value added activities of Global Value Chain and the activities of design, R&D, marketing and brand operation are crowded out. The latter is important to enhance the control power over the industry. So it is countermeasure that government, industry and enterprises develop the high value added activities to break through the difficulties.
Keywords :
clothing industry; marketing; research and development; textile industry; Chinese apparel industry; Chinese textile industry; R&D; brand operation; domestic firms; global value chain; marketing; Organizations; Presses; Technological innovation; Textile industry; Textiles;
Conference_Titel :
Internet Technology and Applications, 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5142-5
Electronic_ISBN :
978-1-4244-5143-2
DOI :
10.1109/ITAPP.2010.5566318