Studies on the Attitudes and Behaviors of Chinese College Students to E-Tourism

E-tourism is a new kind of economical mode, it generated and developed on the basis of fast developed information technology and the network. As the continuous improvement of the network infrastructure resources, and the enhancement of people´s operation ability, Chinese E-tourism market becomes larger and larger, in which the college students´ market has a broad prospects. Based on feasibility analysis to E-tourism, a survey and statistical analysis on college students´ attitudes and behaviors were carried out. The results showed that the students´ attitudes and behaviors are quite different from other groups. Thus, the tourism enterprises should study the characteristics of college tourists carefully, exert instructions of long-tail theory and the theory of crowdsourcing, so that the Chinese E-tourism market can satisfy the individual demands of college students. At the same time, promote the healthy development of Chinese E-tourism market through their various actions.