DocumentCode
1979228
Title
Notice of Retraction
Vertical Cooperative Advertising Model and Retailer´s Order Policy under Retailers´ Competition
Author
Lu Yuan-yuan
Author_Institution
Math. Coll., Jilin Normal Univ., Siping, China
fYear
2010
fDate
20-22 Aug. 2010
Firstpage
1
Lastpage
8
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
A supply chain system formed by one manufacturer and competitive multi-retailers. Based on Stackelberg Game Model, the author researched the problem of how a leader manufacturer in cooperative advertising carried out the optimal brand advertising investment and local advertising allowance, and also investigated the optimal local advertising investment and ordering problems with numerous competitive follower retailers. The research was threefold: complete decentralized system; incomplete decentralized system; centralized system. Based on numerical methods, equilibrium cooperative advertising strategy and retailers´ ordering strategy and members´ expectation profit in supply chain were established and conducted the parametric analysis.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
A supply chain system formed by one manufacturer and competitive multi-retailers. Based on Stackelberg Game Model, the author researched the problem of how a leader manufacturer in cooperative advertising carried out the optimal brand advertising investment and local advertising allowance, and also investigated the optimal local advertising investment and ordering problems with numerous competitive follower retailers. The research was threefold: complete decentralized system; incomplete decentralized system; centralized system. Based on numerical methods, equilibrium cooperative advertising strategy and retailers´ ordering strategy and members´ expectation profit in supply chain were established and conducted the parametric analysis.
Keywords
advertising; game theory; investment; retailing; supply chain management; Stackelberg game model; centralized system; competitive follower retailer; competitive multiretailer; complete decentralized system; incomplete decentralized system; local advertising allowance; optimal brand advertising investment; ordering problem; parametric analysis; retailer order policy; supply chain system; vertical cooperative advertising model; Advertising; Electronic mail; Games; Investments; Lead; Mathematical model; Supply chains;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet Technology and Applications, 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5142-5
Type
conf
DOI
10.1109/ITAPP.2010.5566367
Filename
5566367
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