Research on the Technological Restrictions and Mobile Learning Market Potential

As both a new mobile service and a new education method, mobile learning is forming a new industry in China. Nevertheless, many researchers stated that the technological restrictions, like small screen size and inconvenient input, are the main challenges impeding the mobile learning adoption. Based on the data from a survey, this study focused on the research question that whether technological restriction will influence the use of mobile learning. The result indicated that there are no significant relationships between the technological restrictions and users´ adoption as well as price intention, while perceived price and perceived low resolution rate astonishingly positively related to the brand intention and price intention respectively.