Notice of RetractionThe Influence Study on Internet Marketing Strategies to Product Value

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

The rapid development of the internet makes more and more enterprises recognize important roles of the internet for business development. At the same time, the value is unprecedented attended by people, companies want to have competitive advantage in the market, and it is necessary to create more product value for consumers. Based on the product value, this paper analysis on the influence of product, price, place and promotion strategies of internet marketing the role of product value, and with satisfaction as the intermediary, selects group of online shopping as the empirical object to build structural equation model, validates the impact of internet marketing strategy to the product value. Theoretical analysis and empirical research concludes that the internet-based enterprises, the implementation of value-oriented internet marketing strategy are wise choice.