Title :
Information design: A human factors approach to a new typography
Author :
Gribbons, William M.
Author_Institution :
Bentley Coll., Waltham, MA, USA
Abstract :
By maximizing the typographic potential of a design, information designers create documents that attract readers´ attention, motivate readers to act on information, and allow readers to efficiently locate and understand information. Adopting a human factors approach to typography allows the professional communicator to adapt to the needs of users and the challenging requirements of emerging delivery media
Keywords :
human factors; information dissemination; technical presentation; delivery media; documents; human factors approach; information design; information designers; professional communicator; typography; users; Art; Computer interfaces; Educational institutions; Electronic publishing; Ergonomics; Facsimile; Human factors; Microcomputers; Printers; Professional communication;
Conference_Titel :
Professional Communication Conference, 1993. IPCC 93 Proceedings. 'The New Face of Technical Communication: People, Processes, Products'
Conference_Location :
Philadelphia, PA
DOI :
10.1109/IPCC.1993.593753
