Title :
Consumer risks as evaluation of product competitiveness
Author :
Titova, V.A. ; Yampolskaya, N.Y. ; Smolnikova, G.N.
Author_Institution :
NSTU, Novosibisk, Russia
fDate :
26 June-2 July 2005
Abstract :
A method for evaluation of consumer´s risks as one of characteristics of product competitiveness is proposed. The degree of the risk is determined as product of three estimations: the parameter of defect occurrence, the parameter of severity of defect consequences for the consumer and the parameter of possibility of finding a defect during manufacturing supervision. The methods of consumer´s risk analysis are universal and can be applied in any branch of industry.
Keywords :
customer satisfaction; product development; production management; quality management; risk analysis; consumer risks; defect consequence severity; defect finding possibility; defect occurrence; manufacturing supervision; product competitiveness evaluation; risk analysis; Frequency; Industrial economics; Manufacturing industries; Parameter estimation; Rail transportation; Risk analysis; Stability; Strategic planning; Testing; Water storage;
Conference_Titel :
Science and Technology, 2005. KORUS 2005. Proceedings. The 9th Russian-Korean International Symposium on
Print_ISBN :
0-7803-8943-3
DOI :
10.1109/KORUS.2005.1507942
