An Explanation of Online Secondhand Book Trade Mode under Speech Act Paradigm: A Case Study of Confucius Secondhand Book Website

Different speech act on the online trade are determined by different rated methods. According to different speech context, taking Confucius secondhand book Website as an example, this paper divided the online speech act into representation speech, description speech and complexity speech, explained the online trade mode such as demand and allotment mode, ordering mode, auction mode and revealed the mutual function relationship between speech act in virtual world and secondhand book online trade.The result shows that information of representation mode only refers the subject matter has lowest strength. Although there are only two transaction participants in description mode, they implement strategic behavior with speech and the speech strength is higher than that in representation mode. Last, a lot of transaction participants put up more strategic behaviors and more information in complexity mode, which has more information and speech strength than that in description mode.