• DocumentCode
    1994215
  • Title

    PerAd-Service: a middleware service for pervasive advertisement in m-business

  • Author

    Ahmed, Shameem ; Sharmin, Moushumi ; Ahamed, Sheikh I.

  • Author_Institution
    Marquette Univ., Milwaukee, WI, USA
  • Volume
    2
  • fYear
    2005
  • fDate
    26-28 July 2005
  • Firstpage
    17
  • Abstract
    In this paper, primarily, we delineate the numerous challenges that can arise in mobile-business (m-business) to provide the highest degree of proliferation of pervasive advertisement. Later, we demonstrate the feasibility of PerAd-Service, an integral part of, MARKS (middleware adaptability for knowledge usability, resource discovery, and self-healing) to address those challenges.
  • Keywords
    advertising; electronic commerce; middleware; mobile computing; PerAd-Service; knowledge usability; middleware service; mobile-business; pervasive advertisement; resource discovery; Advertising; Buildings; Information security; Middleware; Mobile communication; Personal communication networks; Privacy; Prototypes; Usability; Web and internet services;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer Software and Applications Conference, 2005. COMPSAC 2005. 29th Annual International
  • ISSN
    0730-3157
  • Print_ISBN
    0-7695-2413-3
  • Type

    conf

  • DOI
    10.1109/COMPSAC.2005.119
  • Filename
    1508070
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1994215