Title :
PerAd-Service: a middleware service for pervasive advertisement in m-business
Author :
Ahmed, Shameem ; Sharmin, Moushumi ; Ahamed, Sheikh I.
Author_Institution :
Marquette Univ., Milwaukee, WI, USA
Abstract :
In this paper, primarily, we delineate the numerous challenges that can arise in mobile-business (m-business) to provide the highest degree of proliferation of pervasive advertisement. Later, we demonstrate the feasibility of PerAd-Service, an integral part of, MARKS (middleware adaptability for knowledge usability, resource discovery, and self-healing) to address those challenges.
Keywords :
advertising; electronic commerce; middleware; mobile computing; PerAd-Service; knowledge usability; middleware service; mobile-business; pervasive advertisement; resource discovery; Advertising; Buildings; Information security; Middleware; Mobile communication; Personal communication networks; Privacy; Prototypes; Usability; Web and internet services;
Conference_Titel :
Computer Software and Applications Conference, 2005. COMPSAC 2005. 29th Annual International
Print_ISBN :
0-7695-2413-3
DOI :
10.1109/COMPSAC.2005.119
