DocumentCode
2000916
Title
"New" audiences: The role of technological innovation in audience definition
Author
Theodos, Roger D.
Author_Institution
Teradyne Telecommun., Deerfield, IL, USA
fYear
1993
fDate
5-8 Oct 1993
Firstpage
244
Lastpage
251
Abstract
It is argued that the traditional demographic approach to audience analysis is too narrow. It is suggested that, under conditions of rapid technological change, technical writers must expand their analytical horizon to include the underlying assumptions and contingent factors which shape both technological innovation and audiences
Keywords
technical presentation; audience analysis; audience definition; technical writers; technological innovation; Books; Containers; Demography; Documentation; Employee welfare; Nails; Professional communication; Technological innovation; Writing;
fLanguage
English
Publisher
ieee
Conference_Titel
Professional Communication Conference, 1993. IPCC 93 Proceedings. 'The New Face of Technical Communication: People, Processes, Products'
Conference_Location
Philadelphia, PA
Type
conf
DOI
10.1109/IPCC.1993.593865
Filename
593865
Link To Document