New ways to develop professional communication concepts

This paper presents an interdisciplinary approach concerning a professional communication concept for energy projects using the example of deep geothermal energy. The interdisciplinary approach combines methods and approaches of engineering science, psychology, and professional communication. The communication concept is based on empirical case studies. It addresses decision makers (e.g. project leaders or mayors), communication professionals working for energy projects, and interested citizens. It aims to enable project managers and communication experts to establish an open-minded dialog between both sides (project leader and involved stakeholders) that fosters the public acceptance of renewable energy projects and helps interested people to inform themselves about the given technology. The communication strategy consists of a communication concept, background information, guidelines, and a Web app. The strategy supports information and communication tasks along the whole project life cycle and reacts on site- or event-specific needs. The communication strategy can be adapted to support the introduction and operation of other technologies.