DocumentCode
2030201
Title
Social commerce: A literature review
Author
Salvatori, Luca ; Marcantoni, Fausto
Author_Institution
Univ. of Camerino, Camerino, Italy
fYear
2015
fDate
28-30 July 2015
Firstpage
257
Lastpage
262
Abstract
The increasing popularity of social networking is providing new opportunities for businesses in electronic commerce. It is evolving in order to adopt Web 2.0 capabilities to support online customer interactions and achieve greater economic value. This trend is referred to as social commerce. This study offers the result of a Systematic Literature Review (SLR) to explain the concept of social commerce. In order to elaborate this article, 64 papers were considered from the main digital libraries that index computer science conferences and journals. Applying a systematic analysis to these papers, it was possible to summarize the existing evidence concerning the social commerce and outline some open challenges.
Keywords
Internet; digital libraries; electronic commerce; social networking (online); SLR; Web 2.0; digital libraries; electronic commerce; online customer interactions; social commerce; social networking; systematic literature review; Electronic Commerce; Social Commerce; Social Media; Social Network;
fLanguage
English
Publisher
ieee
Conference_Titel
Science and Information Conference (SAI), 2015
Conference_Location
London
Type
conf
DOI
10.1109/SAI.2015.7237152
Filename
7237152
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