• DocumentCode
    2030662
  • Title

    Master planning: turning vision into action (change management)

  • Author

    Wallbank, Eric

  • Author_Institution
    Ingersoll Eng. Ltd., Rugby, UK
  • fYear
    1994
  • fDate
    1994
  • Firstpage
    42491
  • Lastpage
    42496
  • Abstract
    This paper focuses on the plan for a change programme to create the successful business of the future. To put the need for the plan in context, the authors´ surveys and work have led him to conclude that managing directors rightly focus on the long-term vision for the business, but often fail to flesh it out sufficiently to make it tangible to the very managers who have to implement the vision. This is often compounded by failure to communicate the plan, such as it might exist, properly. Middle managers feel they had had a half-thought-through idea dumped on them by a managing director who probably wouldn´t be around in two to three years´ time when the ´plan´ was intended to be delivered. Their questioning is often misinterpreted as resistance. Master planning bridges the gap and turns the long-term vision for the business into practical, tangible plans.
  • Keywords
    commerce; management; business; change management; long-term vision; managing directors; master planning; middle managers; surveys;
  • fLanguage
    English
  • Publisher
    iet
  • Conference_Titel
    Management of Change, IEE Colloquium on
  • Conference_Location
    IET
  • Type

    conf

  • Filename
    1638590