DocumentCode
2030662
Title
Master planning: turning vision into action (change management)
Author
Wallbank, Eric
Author_Institution
Ingersoll Eng. Ltd., Rugby, UK
fYear
1994
fDate
1994
Firstpage
42491
Lastpage
42496
Abstract
This paper focuses on the plan for a change programme to create the successful business of the future. To put the need for the plan in context, the authors´ surveys and work have led him to conclude that managing directors rightly focus on the long-term vision for the business, but often fail to flesh it out sufficiently to make it tangible to the very managers who have to implement the vision. This is often compounded by failure to communicate the plan, such as it might exist, properly. Middle managers feel they had had a half-thought-through idea dumped on them by a managing director who probably wouldn´t be around in two to three years´ time when the ´plan´ was intended to be delivered. Their questioning is often misinterpreted as resistance. Master planning bridges the gap and turns the long-term vision for the business into practical, tangible plans.
Keywords
commerce; management; business; change management; long-term vision; managing directors; master planning; middle managers; surveys;
fLanguage
English
Publisher
iet
Conference_Titel
Management of Change, IEE Colloquium on
Conference_Location
IET
Type
conf
Filename
1638590
Link To Document