Title :
Product information retrieval based on opinion mining
Author :
Huang Wei ; Chen Xin ; Wang Haibo
Author_Institution :
Sch. of Manage., Hubei Univ. of Technol., Wuhan, China
Abstract :
With the dramatically increase of E-commerce, product information gradually forms a massive scale. However, public search engine, such as Google, Baidu, can´t satisfy user´s need to search product information in recall ratio, especially accuracy ratio. As a result, the product information that user real needs can´t be searched and acquired quickly and easily, so user spends lots of time in eliminating the useless information. Product opinion mining, namely analyze the user´s opinion of products, can find out some of characteristics of the product itself and whether user is satisfied with the product characteristics. According to the description of product characteristics, we can draw some information which is fundamental to user´s concern and used them for reliable recommendation in product information retrieval.
Keywords :
data mining; electronic commerce; information retrieval; marketing; Baidu; Google; e-commerce; product characteristics; product information retrieval; product opinion mining; public search engine; reliable recommendation; Books; Business; Ontologies; Prototypes; Search engines; Semantics; E-commerce; context; opinion mining; product information; semantic retrieval;
Conference_Titel :
Fuzzy Systems and Knowledge Discovery (FSKD), 2010 Seventh International Conference on
Conference_Location :
Yantai, Shandong
Print_ISBN :
978-1-4244-5931-5
DOI :
10.1109/FSKD.2010.5569507