• DocumentCode
    2036360
  • Title

    A method combined of support vector machine and F-scores for customer classification

  • Author

    Huang, Zhiwen ; Duan, Ganglong ; Wang, Jianren

  • Author_Institution
    Dept. of Inf. Manage. & Inf. Syst., Xi´´an Univ. of Technol., Xi´´an, China
  • Volume
    6
  • fYear
    2010
  • fDate
    10-12 Aug. 2010
  • Firstpage
    2702
  • Lastpage
    2705
  • Abstract
    To overcome the shortages of the existing customer classification method such as strict hypothesis, poor generalization ability, low prediction accuracy and low learning rate etc., a method combined of F-scores and support vector machine for customer classification was proposed, and was applied to the problem of bank credit card customer classification. Empirical analysis shows the validation accuracies of the final model can achieve 95% or more, which concludes that learning and generalization abilities of this model are excellent.
  • Keywords
    customer relationship management; pattern classification; support vector machines; F-scores; customer classification; support vector machine; Accuracy; Classification algorithms; Credit cards; Kernel; Support vector machine classification; Training; Attribute Selection; Customer Classification; F-scores; Support Vector Machine;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Fuzzy Systems and Knowledge Discovery (FSKD), 2010 Seventh International Conference on
  • Conference_Location
    Yantai, Shandong
  • Print_ISBN
    978-1-4244-5931-5
  • Type

    conf

  • DOI
    10.1109/FSKD.2010.5569609
  • Filename
    5569609