DocumentCode
2036360
Title
A method combined of support vector machine and F-scores for customer classification
Author
Huang, Zhiwen ; Duan, Ganglong ; Wang, Jianren
Author_Institution
Dept. of Inf. Manage. & Inf. Syst., Xi´´an Univ. of Technol., Xi´´an, China
Volume
6
fYear
2010
fDate
10-12 Aug. 2010
Firstpage
2702
Lastpage
2705
Abstract
To overcome the shortages of the existing customer classification method such as strict hypothesis, poor generalization ability, low prediction accuracy and low learning rate etc., a method combined of F-scores and support vector machine for customer classification was proposed, and was applied to the problem of bank credit card customer classification. Empirical analysis shows the validation accuracies of the final model can achieve 95% or more, which concludes that learning and generalization abilities of this model are excellent.
Keywords
customer relationship management; pattern classification; support vector machines; F-scores; customer classification; support vector machine; Accuracy; Classification algorithms; Credit cards; Kernel; Support vector machine classification; Training; Attribute Selection; Customer Classification; F-scores; Support Vector Machine;
fLanguage
English
Publisher
ieee
Conference_Titel
Fuzzy Systems and Knowledge Discovery (FSKD), 2010 Seventh International Conference on
Conference_Location
Yantai, Shandong
Print_ISBN
978-1-4244-5931-5
Type
conf
DOI
10.1109/FSKD.2010.5569609
Filename
5569609
Link To Document