Title :
Research of an Algorithm Based on Web Usage Mining
Author :
Bai, Shuyan ; Han, Qingtian ; Liu, Qiming ; Gao, Xiaoyan
Author_Institution :
Vocational Coll. of Yantai, Yantai
Abstract :
Web mining applies the data mining, the artificial intelligence and the chart technology and so on to the Web data and traces users´ visiting characteristics, and then extracts the users´ using pattern. This article will study on Web mining algorithm based on usage mining. Through the Web usage mining, enterprise may discover the influence factor of customers´ purchase from customers purchase behavior. And it also produces the design mentality of the electronic commerce Website application algorithm. This algorithm is simple, effective and easy to realize, it is suitable to the Web usage mining demand of construct a low cost B2C Website.
Keywords :
Web sites; artificial intelligence; charts; consumer behaviour; data mining; electronic commerce; B2C Website; Web mining algorithm; Web usage mining; Website application algorithm; artificial intelligence; chart technology; customer purchase behavior; data mining; electronic commerce; enterprise; influence factor; using pattern; Algorithm design and analysis; Artificial intelligence; Data analysis; Data mining; Educational institutions; Mathematical model; Space technology; Web mining; Web page design; Web server;
Conference_Titel :
Intelligent Systems and Applications, 2009. ISA 2009. International Workshop on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-3893-8
Electronic_ISBN :
978-1-4244-3894-5
DOI :
10.1109/IWISA.2009.5073043
