Recommender system in ubiquitous commerce

Commerce is a rapidly emerging application area of ubiquitous computing. Electronic commerce (e-commerce), mobile commerce (m-commerce) and ubiquitous commerce (u-commerce) are based not only on developments pertaining to the Internet compound, but also on prior technological and organizational innovations arising from the combination of telecommunications and organizational computing. A ubiquitous commerce is a service requested according to the customer´s personal profile, which typically include individual preferences, keeping the technical constraints of mobile device in use and the context of operating environment using recommender system. In ubiquitous environment, a recommender system is an important key role that is used to provide suitable recommendation solutions to the customers. Recommender system addresses a variety of ubiquitous commerce needs. In ubiquitous commerce, contextual information must be incorporated into the recommendation process for offering quicker and relevant services. This paper attempts to present basic concepts like methods of recommender system, issues and challenges of recommender system in u-commerce, context aware recommender system and finally, discusses a sample scenario of recommender system in u-commerce.