• DocumentCode
    2043048
  • Title

    Research on Customer Relationship Management Intelligent Decision-Making Mechanism of University Based on System Dynamics

  • Author

    Liu Bing ; Su Yuan ; Li Yuan

  • Author_Institution
    Sch. of Manage., Hebei Univ. of Technol., Tianjin
  • fYear
    2009
  • fDate
    23-24 May 2009
  • Firstpage
    1
  • Lastpage
    5
  • Abstract
    Based on the analysis of university´s customers, this paper applies System Dynamics (SD) to model the relationships among critical successful factors of university´s Customer Relationship Management (CRM) decision-making mechanism to find the relatively best decision, taking H University as a case study for simulation. This systematic way on dealing with data provides a new thought to improve university´s CRM decision quality.
  • Keywords
    customer relationship management; decision making; educational institutions; customer relationship management; decision quality; intelligent decision-making mechanism; system dynamics; university; Analytical models; Computational modeling; Customer relationship management; Decision making; Educational institutions; Educational products; Employment; Feedback; Intelligent systems; Technology management;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Intelligent Systems and Applications, 2009. ISA 2009. International Workshop on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-3893-8
  • Electronic_ISBN
    978-1-4244-3894-5
  • Type

    conf

  • DOI
    10.1109/IWISA.2009.5073064
  • Filename
    5073064
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2043048