Study on Service Response Logistics in Retail Banking Based on E-Commerce

With competition between commercial banks getting fiercer, exploring and expanding retail banking business has inevitably become one important choice for banks to increase competency. But traditional way of providing retail services greatly constraints the expansion of business and is not conducive to the increase of customer satisfaction. Therefore, trying to seek a new way to serve retail customers is of great importance. Service response logistics as a concept points out the direction of service management and e-commerce provides specific means to implement service response logistics. This paper introduces some relative terms, discusses application status of service response logistics in China, points out the significance of the concept to retail banks and the main activities involved. Finally, this paper analyzes in what way e-commerce can better implement service response logistics.