Visual Intention in Moving Image Editing and Eye-Tracking Methodology. An Exploratory Study

Moving images production teams´ skills in directing the visual perception of viewers have been confirmed lately through eye-tracking methodology. One interest lies in explaining the use of different techniques by the production team for its realization of visual intentions. These intentions are however many in most moving images. This paper undertakes the development of a method for grasping the film or video editors´ intentions with the editing of moving images, and has been carried out as an exploratory study. The method suggested considers conventions of the trade, observational study with running screen-dump and proximate interviews with editors on specific edits, as well as the testing of moving image sequences where the intention of each edit point is known. The test is conducted on viewers, with the use of eye-tracking techniques. The findings are that the method should be useful in distinguishing between when the editors´ grip on the audience is firm, and when it is rather vague. But the method also suggests new aspects of understanding the viewers´ gazes when watching moving images.