Title :
Notice of Retraction
Business of Treasure Box on Bar Code of Mobile Phone
Author :
Wu Xianfeng ; Fu Di ; Huang Jiali
Author_Institution :
Chongqing Univ. of Telecommunicate & Posts, Chongqing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In this paper, firstly we talk about the key of value-added services (VAS)´ innovation that is technological innovation. And only when the technological innovation is combined with the market demand, business applications can be received by the market. Then we introduce a new VAS based on the two-dimensional code. We use the characteristics of two-dimensional code to create a new mobile VAS for the mobile operators, and make the business of marketing-related analysis .At last we talk about the main points that mobile operators should pay attention in the innovation of VAS.
Keywords :
bar codes; innovation management; market research; mobile handsets; technology management; bar code; market demand; marketing-related analysis; mobile VAS; mobile operators; mobile phone; technological innovation; treasure box; two-dimensional code; value-added services; Advertising; Authentication; Business communication; Consumer electronics; Electronics industry; Industrial electronics; Mobile communication; Mobile handsets; Technological innovation; Telecommunications;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
DOI :
10.1109/ICMSS.2009.5300812
