Assessing creativity skill development in art and design among undergraduate students: Implementing creative potential simulation software to capture creativity-relevant personal characteristics

Identification of creativity skill development among undergraduate art and design students was assessed using a computer software creativity simulation. This software has been developed and evaluated with two groups of Art and Design students of a private university in Indonesia. The study presents preliminary findings of an examination creative behavioral model. This examination presents data supporting reliability and validity of the instrument. Student learning of creativity skill was evident using the creative potential simulation software. Results of a factor analysis indicated a five factor solution of creative characteristics and behavior. Discussion of findings and the benefits of computer simulations for learning and assessment of creativity skills are presented.