An Empirical Study on Influence Factors of the Implementation of Using Genuine Software

Author

Chen, Yu ; Qin, Yao ; Liu, Jie

Author_Institution

Fac. of Manage. & Econ., Kunming Univ. of Sci. & Technol., Kunming, China

fYear

2009

fDate

20-22 Sept. 2009

Firstpage

1

Lastpage

4

Abstract

Recent years, government agencies have achieved some degree of success on strengthening the protection of software copyright and enhancing its managements and laws. According to technology acceptance model theory, the reason why consumers have intention to accept genuine antivirus software were explored from five aspects, perceived usefulness, perceived ease of use, subjective norm, self efficacy and perceived expense. The effects of these factors on the intention to using genuine antivirus software were studied by structural equation model. Some suggestions and future research directions are also put forward.

Keywords

computer viruses; copy protection; copyright; government data processing; Technology Acceptance Model theory; genuine antivirus software; government agency; law; software copyright protection; structural equation model; Computer hacking; Computer security; Equations; IP networks; Information security; Information technology; Internet; Performance evaluation; Protection; Technology management;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science, 2009. MASS '09. International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-4638-4

Electronic_ISBN

978-1-4244-4639-1

Type

conf

DOI

10.1109/ICMSS.2009.5300846

Filename

5300846