Title :
Research on the Virtual Forecast Method of Background Advertisement Exposal Parameter of Sport Events
Author :
Xiao Yi ; Liu Yu ; Zhang Lin ; Li Nanzhu
Author_Institution :
Sport Events Res. Center, Shanghai Univ. of Sport Shanghai, Shanghai, China
Abstract :
According to the computational method of background advertisement exposal parameter of sport events and the general rules of television broadcast, virtual reality technology is used to simulate the live game and television broadcast. The prediction of background advertisement exposal parameter can be realized by using the three-dimensional projection transformation theory of computer graphics. A new and effective technological means is provided to the evaluation of sport events in advance. It makes the evaluation quantificational and scientific, and makes the prediction results more credible.
Keywords :
advertising; digital simulation; solid modelling; television broadcasting; virtual reality; 3D projection transformation theory; background advertisement exposal parameter; computer graphics; live game simulation; sport events; television broadcast simulation; virtual forecast method; virtual reality technology; Broadcast technology; Computational modeling; Computer graphics; Discrete event simulation; TV broadcasting; Virtual reality;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2009. WiCom '09. 5th International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-3692-7
Electronic_ISBN :
978-1-4244-3693-4
DOI :
10.1109/WICOM.2009.5300930
