Procedure for Traditional Enterprises Developing E-commerce Strategies: Efficient Guideline for Doing E-commerce

The proposed strategic procedure in the paper should provide a guideline for enterprises to develop their E-commerce strategy. It has been compiled by the author´s training and experience of both management and technical issues. Six general steps are mainly discussed in this procedure: Making the initial decision to offer E-Commerce, Identifying the business aims for E-Commerce, Analyzing the feasibility of the E-Commerce initiative, Planning and design of E-commerce, Implementation, Strategy assessment. Currently this procedure has been developed into a decision pack and has been distributed to traditional enterprises for use as a guide for producing a well defined strategy.