DocumentCode
2070337
Title
A Method for Interval Multiple Attribute Decision Making with Loss Aversion
Author
Chen Fa-Dong ; Zhang Xiao ; Kang Feng ; Fan Zhi-ping ; Chen Xi
Author_Institution
Sch. of Bus. Adm., Northeastern Univ., Shenyang, China
Volume
1
fYear
2010
fDate
7-8 Aug. 2010
Firstpage
453
Lastpage
456
Abstract
This paper proposes a method for solving interval multiple attribute decision-making problems with loss aversion. In this method, the behavioral and cognitive factors of decision makers in reality are considered. Firstly, each alternative is chosen as the reference point of another alternative in the process of pair comparisons, and the gains or losses of consequence for each alternative with respect to each attribute relative to the reference point are calculated according to prospect theory. Then, based on loss aversion, the dominance measurement of one alternative over another alternative and the global measurement of each alternative can be calculated by TODIM method, and the ranking result of the alternatives is obtained on the basis of the global measurement of each alternative. Finally, a numerical example is used to illustrate the feasibility and validity of the proposed method.
Keywords
cognition; decision making; behavioral factor; cognitive factor; interval multiple attribute decision making; loss aversion; Decision making; Economics; Educational institutions; Europe; Loss measurement; Uncertainty; MADM; TODIM; interval numbers; loss aversion;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Science and Management Engineering (ISME), 2010 International Conference of
Conference_Location
Xi´an
Print_ISBN
978-1-4244-7669-5
Electronic_ISBN
978-1-4244-7670-1
Type
conf
DOI
10.1109/ISME.2010.155
Filename
5572005
Link To Document