A Reversed Stackelberg Approach to Electronic Commerce Logistics Based on Supernetwork Theory

Electronic commerce (E-commerce) logistics has become one of the most hot-debated issues with the boom of modern information technologies. Different models have been introduced during the recent years. In this paper, a reversed stackelberg approach to E-commerce logistics market based on the supernetwork theory is proposed. In such a hierarchical market model, we take into account the profits, risks, as well as the credits as the elements of participant´s utility function. A sequence-dependent gaming process in the secondary market is formulated and the equilibrium is obtained as a cooperation contract between the leader and the follower in every transaction. Furthermore, we formulate a reversed stackelberg solution with which an ordered, robust logistics market could be maintained. Analysis shows that the proposed approach has great contribution in improving both the cooperation among different participants, and the robustness of the entire E-commerce logistics market.