The Dynamic Axle Circumrotating Model: A New Perspective of Cultural Integration in Cross-Border Merger & Acquisition

Based on the disadvantages of the current models of cultural integration in cross-border merger & acquisition (M&A) being static and general, this paper puts forward a dynamic axle model of cultural integration in cross-border M&A. The model includes three administrative levels: the inner level is about both sides´ values integration, which is the core of cultural integration in cross-border M&A. The attitude towards the integration should be to seek common points while maintaining differences; the middle level concerns the behavior mode integration. This article emphasizes the leader´s decision-making, ordinary employees´ cooperation, representative people´s support, and the openness and go-aheadism of the public relations activities. The outer level relates to the safeguard measures for cultural integration in cross-border M&A, which includes four processes: apperceiving and diagnosing, respecting and tolerating, integrating and innovating, and appraising and feeding back. These processes, which are circulatory, encircle the values system and behavior pattern.