DocumentCode
2073808
Title
On the BMW auto-body styling design based on automobile brand characteristics
Author
Li, Jian ; Fu, Liming
Author_Institution
Coll. of Automotive Eng., Jilin Univ., Changchun, China
fYear
2011
fDate
16-18 Dec. 2011
Firstpage
1261
Lastpage
1264
Abstract
Auto unique styles are closely related with product family and their brand features. The paper focuses on the methods with which brand features can be applied to auto body design. It takes BMW sedans as an example to illustrate methods to analyze and describe auto styling designs and proves the relevance between form and image features in the product exploration based on brand features.
Keywords
automobile industry; marketing; product design; BMW auto-body styling design; BMW sedans; auto body design; auto styling designs; auto unique styles; automobile brand characteristics; brand features; image features; product exploration; product family; Automotive engineering; Educational institutions; Feature extraction; Shape; Technological innovation; Vectors; Visualization; auto body styling design; brand features; form features; image features;
fLanguage
English
Publisher
ieee
Conference_Titel
Transportation, Mechanical, and Electrical Engineering (TMEE), 2011 International Conference on
Conference_Location
Changchun
Print_ISBN
978-1-4577-1700-0
Type
conf
DOI
10.1109/TMEE.2011.6199434
Filename
6199434
Link To Document