• DocumentCode
    2077764
  • Title

    The consistency of product design and brand image

  • Author

    Wang, H.X. ; Chen, J. ; Hu, Y.C. ; Ye, M.

  • Author_Institution
    Zhejiang Polytech. Univ., Hangzhou, China
  • fYear
    2008
  • fDate
    22-25 Nov. 2008
  • Firstpage
    1142
  • Lastpage
    1144
  • Abstract
    Through the analysis of consumers, products and brand image, this paper intercept product design and brand image, analysis brand image by understanding consumer motivation, product design processes and brand development, summarize design methods suitable for brand products, so as to provide some inspiration and ideas for product design study.
  • Keywords
    consumer behaviour; consumer products; product design; consumer motivation; consumer products; product brand image; product design process; Art; Computer industry; Computer science; Design methodology; Educational institutions; Globalization; Image analysis; Image recognition; Manufacturing; Product design; brand image; consistency; product design;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer-Aided Industrial Design and Conceptual Design, 2008. CAID/CD 2008. 9th International Conference on
  • Conference_Location
    Kunming
  • Print_ISBN
    978-1-4244-3290-5
  • Electronic_ISBN
    978-1-4244-3291-2
  • Type

    conf

  • DOI
    10.1109/CAIDCD.2008.4730764
  • Filename
    4730764
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2077764