Title :
The consistency of product design and brand image
Author :
Wang, H.X. ; Chen, J. ; Hu, Y.C. ; Ye, M.
Author_Institution :
Zhejiang Polytech. Univ., Hangzhou, China
Abstract :
Through the analysis of consumers, products and brand image, this paper intercept product design and brand image, analysis brand image by understanding consumer motivation, product design processes and brand development, summarize design methods suitable for brand products, so as to provide some inspiration and ideas for product design study.
Keywords :
consumer behaviour; consumer products; product design; consumer motivation; consumer products; product brand image; product design process; Art; Computer industry; Computer science; Design methodology; Educational institutions; Globalization; Image analysis; Image recognition; Manufacturing; Product design; brand image; consistency; product design;
Conference_Titel :
Computer-Aided Industrial Design and Conceptual Design, 2008. CAID/CD 2008. 9th International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-3290-5
Electronic_ISBN :
978-1-4244-3291-2
DOI :
10.1109/CAIDCD.2008.4730764
