The study and heritage of traditional culture in modern design

Nowadays, with the increasing development in science and technology, modern design industry jump into the view and make its foundation on commercialization of large-scale production. In China, some of the modern design blindly follow the fashion, personality, and the westism, with the consideration that abroad new ideas and new concepts have brought unprecedented impact on traditional Chinese culture and art. However, the traditional culture in both form and content angles is still a rich soil to modern design. Therefore, chinese design industry, with a profound cultural accumulation, should not abandon the traditional culture. Instead, modern designers in China should be built on the base of traditional culture, and find their teacher of the design style, the production process, the selection of materials, and others from traditional culture, and only then could they do more than students. A successful modern design should embrace both ancient and modern, listen to others voice, open mind for different culture, and finally and most importantly is the reflection of the harmony between man and nature with modern way. It is not just learning and transferring of the traditional Chinese culture, but also developing and promoting Chinese modern design to the worldwide.