Title :
Fuzzy Analytical Hierarchy Process for Evaluating Online Bookstores
Author :
Li, Jie ; Chen, Shouming
Author_Institution :
Sch. of Econ. & Manage., Tongji Univ., Shanghai, China
Abstract :
With the development of electronic information technique, electronic e-commerce grows speedily, including online book-shopping. The evaluation of online bookstores is a multiple-criteria decision making (MCDM) problem with many quantitative and qualitative attributes. This paper proposes fuzzy analytical hierarchy process (FAHP) approach to evaluate online bookstores. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.
Keywords :
decision making; electronic commerce; fuzzy set theory; electronic e-commerce; electronic information technique; fuzzy analytical hierarchy process; multiple-criteria decision making; online bookshopping; online bookstores; Consumer electronics; Decision making; Electronic commerce; Environmental economics; Information analysis; Information technology; Internet; Position measurement; Statistics;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5301250
