A research on marketing management information system for travel agency based on CRM

CRM (Customer Relationship Management) is to integrate business systems with the corporate culture to format the customer-centric business philosophy. CRM is designed for a new management mechanism to improve the relationship between companies and customers, which can be implemented in the travel agency marketing, service and technical support and customer-related areas so that customers always feel the presence of travel agents, as well as, the travel agents can keep abreast of changes to the customers. This idea will be to promote the travel agency to maximize use of its customer-related resources, and to achieve travel options from the tourist routes, marketing and technical support services and management of cross-dimensional. Meanwhile, the overall management of business processes is applied to reducing business costs. CRM is a concept, and it is also a set of management software and technology, which is of great significance for enhancing marketing capabilities of travel agents, as well as, achieving maximum profit target for a travel agency.