Title :
Web as communication and distribution channel for biggest selling companies in Croatia
Author :
Knezevic, Blazenka
Author_Institution :
Graduate Sch. of Econ. & Bus., Zagreb Univ., Croatia
Abstract :
The role of the Web in business processes is determined by the strategic positioning of the Web site in overall business strategy of a company. The complexity and content of the Web site is developing as the usage of the Web for running a business is increasing. This paper discusses how the biggest Croatian selling companies use the Web as a communication and distribution channel. The paper is based on the findings of a Web analysis that was conducted in October 2001.
Keywords :
Internet; electronic commerce; Croatia; World Wide Web; business processes; communication channel; distribution channel; e-commerce; overall business strategy; strategic positioning; Business; Communication channels; Companies; Customer service; Information technology; Logistics; Marketing and sales; Postal services; Vehicles;
Conference_Titel :
Information Technology Interfaces, 2002. ITI 2002. Proceedings of the 24th International Conference on
Print_ISBN :
953-96769-5-9
DOI :
10.1109/ITI.2002.1024699
