DocumentCode
2085110
Title
Research and Development of City Image Media Monitoring System
Author
Yan, Wei ; Sun, Jianghua
Author_Institution
Commun. Univ. of China, Beijing, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
4
Abstract
This paper introduced our independently developed media monitoring system on city image from five aspects: background, process, architecture, index and application. The system targets on monitoring, analyzing and evaluating a city´s image, then help the city accurately know about itself, monitor its news and issues, propose its public relations strategies, market its city brand while perfectly shape the city´s image and brand. Now this system is put into use.
Keywords
geographic information systems; multimedia systems; public information systems; city brand; city image media monitoring system; public relations strategies; Cities and towns; Cultural differences; Environmental economics; Image recognition; Local government; Monitoring; Protection; Public relations; Reflection; Research and development;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Electronic_ISBN
978-1-4244-4639-1
Type
conf
DOI
10.1109/ICMSS.2009.5301484
Filename
5301484
Link To Document