Title :
SOM Clustering Analysis for Telecommunication Customer Segmentation
Author :
Gao Weiyi ; Qian Gangyi ; Xu Hong
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
A method for clustering complex, multivariate data, Kohonen self-organizing maps (SOMs), is suggested. The method is applied to telecommunications customer segmentation on real data from a telecom service provider. Customers were classified into 7 groups. The characteristics of each group are deeply analyzed in order to draw a clear outline of each group.
Keywords :
pattern clustering; self-organising feature maps; telecommunication computing; telecommunication services; Kohonen self-organizing map; SOM clustering analysis; multivariate data; telecom service provider; telecommunication customer segmentation; telecommunication marketing; Companies; Consumer products; Customer satisfaction; Data visualization; Linearity; Market research; Multidimensional systems; Self organizing feature maps; Technology management; Telecommunication services;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5301514
